Color Group

Brief

Color Group is a company specializing in integrated solutions for communication, marketing, and financial analysis. Their services range from web development, financial consulting, and graphic design to branding, digital marketing, and printing services. They operate through three key divisions: Color Group (core services), Color Store (materials supply for graphic projects), and Color Copy AG (digital and physical printing). Their objective was to redesign the Color Group's website to better reflect their comprehensive service offerings, attract new clients, and simplify customer navigation.

Solution

For this project, I completely redesigned Color Group’s website with a fresh, modern look to better attract new clients and showcase their extensive services. My approach focused on creating a user-friendly and visually engaging design, ensuring seamless navigation and clear calls-to-action. I emphasized their unique value propositions, like integrated solutions and expertise, while highlighting their portfolio to build trust. By streamlining the user experience and incorporating responsive design, I crafted a site that not only reflects their professionalism but also drives conversions. This redesign positions Color Group as a forward-thinking leader in their industry, ready to meet client needs with style and efficiency.

Year
2024
Services
Brand identity, UX/ UI Design, Website Design
Client
Color Group
Website Live
Tablet view showing the Color Group main page alongside the About Us section with responsive design for clear navigation.
Phone template showcasing the introductory section of Color Group's services page with an engaging and user-friendly layout
"Desktop view of different Color Group pages on the left, with a responsive tablet version on the right, highlighting seamless multi-device design.
Desktop view of Color Group’s webpage after scroll animation, showcasing dynamic content transitions and smooth visual effects.
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“He exceeded all expectations, delivering an incredible product that brought our client's dreams to life with unmatched professionalism and attention to detail. It’s a pleasure to work with someone so dedicated, professional, and perfectionist. I’m proud to have him as part of our UX/UI design team.”

Lucas Perez Contreras

COO & Co-Founder, Color Group

Created using Figma
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